First one right of the bat is that everything has to be perfect, but now I understand done is better than perfect, the faster I fail the faster I iterate and the faster I learn. Second one is that I need to be the best, I'm not the best on the planet at what I do I know that for sure but I'm still pretty damn good, it doesn't mean I won't strive to get better and better. All it means is I still get to grow. And the third one is that the market is oversaturated. yeah there are a lot of people in my market but it goes in line with the second belief, I'm not the best but I'm better than 87% of the market so I get to create a monopoly around my specific way of delivering my service that's proprietary to me.