Great session today on the monthly live! 👉 Catch the replay here. Here's what was covered: AI & the Local SEO "Moat" - Local lead gen is less affected by AI Overviews (AIOs) than content or affiliate sites. - Rationale: Users in a transactional state need a company, not an informational summary. AIOs still pull from GBPs and directories, which are foundational SEO assets. - Conclusion: The core SEO playbook (keyword research, on-page, backlinks) still works. The opportunity is to build now while the method is highly effective. ------------------------ The "Seeds & Satellites" Strategy - Premise: AI makes website builds fast and cheap, enabling large-scale, low-cost testing. 1. Build a successful "seed" site (e.g., DraperiesLosAngeles.com). 2. Clone it to multiple "satellite" domains targeting keyword variations (e.g., LosAngelesDraperies.com, LosAngelesDraperies.net). 3. Update only the H1 and title tag to match the new domain. - Early Results: DraperiesLosAngeles.com → Ranked #1 in <30 days. LosAngelesDraperies.com → Also ranked well. LosAngelesDraperies.net → Stalled. - Hypothesis: A keyword variation (e.g., DraperiesLosAngeles vs. LosAngelesDraperies) is enough of a difference for Google to treat the sites as distinct, while a simple TLD change (.com vs. .net) for the exact same keyword is not. - Test: A 12-site test for "Junk Removal Chandler" is underway to validate this hypothesis and explore the limits of duplicate content. ------------------------ The Business Model: Selling Outcomes - Market Shift: AI is commoditizing services (e.g., web design), forcing a move to selling outcomes. - Rank-and-Rent Advantage: The model is inherently outcome-focused, selling pre-generated leads. - Lead Generation Timeline: Fast <7 days, Average: 30-45 days, Slow: >45 days. - Pricing: Monthly retainers based on call value and volume. - Strategy: Price to be a "no-brainer" for the client. - Upsell: Frame price increases around lead volume: "If leads drop, I'll lower the price. If they go up, I'll raise it. Fair?"