HOW DO YOU FEEL ABOUT THIS MERGER?? Not sure if anyone has followed the buy out of Thorne supplements? Proctor and Gamble bought the product line. Many are not happy as this becomes a mass production of their private label. Here are the details: The deal: P&G announced Tuesday (August 4, 2026) it will acquire Thorne, the supplement brand, for $3.8 billion, as P&G CEO Shailesh Jejurikar said on CNBC's "Squawk on the Street." AxiosCNBC Who's selling: P&G is buying Thorne from L Catterton's Flagship Fund, the private equity firm that owns it. In 2023, L Catterton took Thorne private in a $680 million buyout — so this represents a return of more than $3 billion for L Catterton. Thorne itself was founded in 1984 and went public in late 2021 at a valuation of $525 million before L Catterton took it private again. Quartz + 3 Why P&G wants it: Thorne's differentiation rests on practitioner-channel strength, NSF Certified for Sport credibility, and personalization-driven marketing. It'll slot into P&G's health and wellness division alongside other supplement brands like Metamucil, Align Probiotic, and New Chapter vitamins, plus Oral-B and Vicks. P&G Health Care CEO Paul Gama called it a move to meet "growing consumer interest in self-care, prevention and personalized wellness". Nutritional Outlook + 2 Scale of Thorne's business: Thorne's annual revenue surpassed $500 million, and it's on pace to reach roughly $650 million in annual revenue this year. The majority of its revenue comes from shoppers under 40, and it's seen a surge in direct-to-consumer sales. Quartz + 3