Most barbers think their chair is their income. The smart ones know their personal brand is their real asset. Your fade pays you once. Your content can pay you for years. If you’re not building your personal brand, you’re relying on: - Walk-ins - Shop traffic - Referrals only - Someone else’s rules That’s a ceiling. Why Content = Leverage Your content does: ✅ Builds trust before they sit in your chair ✅ Attracts better clients ✅ Positions you as the expert ✅ Creates opportunities outside the shop (education, collabs, products, UGC, coaching, etc.) Consistency > Perfection Most people quit because: - They don’t see results fast - They overthink every post - They wait to be “ready” Reality: One average post every day beats one perfect post per month. You don’t need to go viral. You need to be visible, reliable, and real. Your Monday Challenge This week, commit to: - 3 pieces of content minimum - 1 educational - 1 personal - 1 behind-the-scenes No excuses. No overthinking. Post. Learn. Adjust. Repeat. That’s how brands are built. Your future clients, partners, and opportunities are watching even if you don’t see the likes yet. Build it anyway. 🤝 👇 Take Action in the Community Don’t just read this move on it. Comment below with: 1️⃣ What content you’re posting this week 2️⃣ Which category it falls under (educational, personal, or BTS) 3️⃣ When you’re posting it If you want accountability, post your video or idea inside the community and tag it #WeeklyContentChallenge so we can support, give feedback, and keep you consistent. This is how we build real brands together. Let’s see who’s really about it.

Everyone says they don’t know what to post. But ideas aren’t the real issue. The real problem is starting strong… then stopping when the views don’t come fast enough. Content isn’t about creativity it’s about discipline. The barbers who win aren’t posting because they feel inspired. They’re posting because it’s part of their system. You don’t need better ideas. You need fewer excuses and more reps. Question for the group: What causes you to stop posting lack of ideas, or lack of patience?

Did anyone else have issues logging on to the live a & a or is it just me ?

If you’re posting “consistently” but not growing… It’s not the algorithm. It’s your content mix. Every strong personal brand is built on 3 pillars. Miss one, and growth stalls. 1. Personal Content (Connection) This is where trust is built. People don’t follow brands they follow humans. Post: • Your story • Your struggles • Your routines • Your opinions • Behind-the-scenes moments 👉 This answers: “Who are you and why should I care?” If people don’t feel you, they won’t listen to you. 2. Informative Content (Authority) This is where respect is earned. Teach what you know: • Tips • Mistakes to avoid • Lessons learned • Industry insights • “If I were starting over…” posts 👉 This answers: “Do you know what you’re talking about?” Education builds credibility. Credibility builds trust. Trust builds opportunity. 3. Service-Based Content (Conversion) This is where money is made. Show: • How you help people • Who you help • What problem you solve • What working with you looks like 👉 This answers: “How can you help me?” If you never post this, people will assume: “They’re just posting for fun.” ⚖️ The Balance (this is the cheat code) You don’t need viral content. You need balanced content. A strong week looks like: • 2–3 personal posts • 2–3 informative posts • 1–2 service-based posts That’s it. Why most people stay stuck They only post: • Quotes • Reposts • Random thoughts • Or nonstop selling None of that builds a brand. 🎯 Action for this week Before you post, ask: 1. Is this personal? 2. Is this informative? 3. Is this service-based? If it doesn’t fit one fix it. Building a personal brand isn’t about posting more. It’s about posting with intention. Let’s build something real 🤝 👇 Comment “CONTENT” if you want help mapping your week.i’m

If you’re stuck around $4–6k/month, it’s usually not your skill. It’s your systems and standards. Here’s what actually changes when barbers break into consistent $10k months ⬇️ 1️⃣ They Stop Getting Paid Like a Worker $5k barbers trade time for money. $10k barbers control the terms. That means: - Clear pricing (no “hook ups”) - Firm time slots - No over-servicing for the same price 👉 You don’t need more clients you need better structure. 2️⃣ Every Week Is Planned (Not Reactive) $5k months happen by accident. $10k months are scheduled. Top earners: - Know their weekly income target - Know how many clients it takes - Know what days MUST be full No guessing. No hoping. 3️⃣ They Protect Their Energy Burnout keeps you broke. $10k barbers: - Cut faster (without rushing) - Don’t entertain time-wasters - Stop letting clients control the chair Energy = capacity. Capacity = income. 4️⃣ They Stop Hiding You don’t need to be “famous.” But you do need to be visible. $10k barbers: - Post even when views are low - Talk about business, not just fades - Position themselves as the go-to, not the cheapest Visibility compounds. Silence doesn’t. 5️⃣ They Raise Standards Before They Raise Prices This is the part most people skip. Before charging more, they: - Improve consistency - Improve conversations - Improve the experience Price increases stick when the experience matches. ⚠️ Hard Truth: If you’re doing the same things that got you to $5k/month… they will not take you to $10k. Something has to change: - Your systems - Your mindset - Or your environment 💬 Let’s Talk: What do YOU feel is holding you back right now? 👇 Drop ONE thing in the comments: - Pricing - Consistency - Confidence - Systems - Time management I’ll respond and help you tighten it up. This is what we break down inside the community. No fluff. Just results. 🤝