A quick YouTube short with the famous Dave Ramsey showing his coffee habit. https://youtube.com/shorts/QPw4Xa9pQis?is=ANuAAUBF5ORTspHE

https://youtube.com/shorts/i3-qsaDKht4?is=-Xdz3dEYLayZgoVE

Attached is a .pdf of the "Fed Speak" dictionary/vocabulary I mentioned in the Skool meeting today. Google AI provided me this document list when queried for the top 100 complex words the Federal Reserve and it's members have used in their public speeches over the last 20 years. AI separated the vocabulary into different sections to which they pertain (e.g., Macro Economics and Structural Dynamics). IMO it could be further improved upon through alphabetization of the words in the sections, a more tailored preface, etc., though I cannot be critical as I've only briefly previewed the document. That said, I think this list could be expanded upon and honestly developed into a stand alone document that very well may be required reading prior to listening to Federal Reserve and it's members speeches. As time allows I may attempt this task, or if anyone else has the inclination go for it!

https://youtu.be/7NtOYzDJt9U?is=W3k2kmvlB1I40Fzr

https://fortune.com/article/why-does-starbucks-ceo-brian-niccol-say-company-is-customer-service/ Link to article posted above, my thoughts below. Starbucks CEO's has been and continues to pursue an increase of profitability for Starbucks by selling a luxurious product and experience to "cash-strapped" consumers. In my Cantillion, Chomsky, and other great minds influenced and common sense opinion, the cash strapped are the people that should precisely NOT be purchasing luxuries. Regardless, Starbucks is betting their business model on this ultimately self destructive (for their customers) behavior to continue. And in my opinion, it will probably work. Below is why I think that. What does this corporate attitude imply about what Starbucks thinks of their low-liquidity patrons? I think Chomsky explained it best through 3 distinct points made in his "Requiem for the American Dream" documentary and other related works where he explains consumerism is a tool used to passify the public and that corporate marketing aims to "create uninformed consumers that make irrational decisions." 1) A population can be controlled by consumption (more effectively than by force). 2) bombarding people w/propaganda produces superficial desires that compells people to buy luxuries. 3) people take on debt to afford the luxuries, and then must submit to wage-earning under corporate rules to pay off that debt, effectively being passified as a political threat as they are now indebted wage earners. Now consider the revelation in the recent Chris Christoferson documentary "Planet Mind Control" where he demonstrates the #1 subliminally pushed message in our media and culture is coffee consumption. Further take into account the recent Uni. of South Florida study published in Journal of Marketing that demonstrated drinking coffee immediately before shopping causes people to spend 50% more $$$ and buy 30% more products, with spending on luxurious items/experience increased (the effect was not seen when buying utilitarian products).