One thing that’s been working really well since Michael has been hammering me to do it is posting more personable stuff instead of only posting my main format which is text overlay. And it has slowly being paying off. People are more easily engaged on a deeper level. For example, I try to do 2-3 carrousels a week on top of my regular reels. Or even just talking head videos speaking about my run, or something that bugs me or anything I actually am thinking about in the present moment. No cut just me and my thought which are not always sane but who cares 🤣