Activity
Mon
Wed
Fri
Sun
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
What is this?
Less
More

Memberships

Six-Figure Graphic Designers

702 members • Free

School Community

3.6k members • Free

The Launchpad

1k members • Free

4 contributions to The Launchpad
Perplexity VS GPT Search for Business Research
I was listening to a Podcast which was talking about using Perplexity as a next-level research tool; Such as - Industry trends - Competitor analysis - Client research (e.g. who they’re collaborating with, where they’re advertising, which influencers they use) This is the detailed breakdown GPT gave me after listening / summarising the audio from the podcast. Having not really used Perplexity, I was wondering if GPT had the same capabilities with its search, and if its able to go into THIS much detail? 🔍 Using Perplexity AI for Research, Competitor Analysis & Industry Trends 1. Research that actually saves you time Most people “research” by Googling and clicking through 37 tabs. Perplexity skips that pain. You pop in a question, and it synthesises info from multiple credible sources, then spits out a clear, cited response. No fluff. No SEO-stuffed blog posts. Just actual insights. Use Cases: - Summarise 10+ articles into one paragraph (with links to the originals if you want to dig deeper) - Get instant overviews of complex topics (e.g. “What are the top UX trends in 2025?”) - Quickly understand technical stuff without reading whitepapers - Ask follow-ups like “Can you simplify that?” or “How would I apply this to an eCommerce brand?” 2. Competitor Analysis on Steroids 🕵️‍♀️ This is where Perplexity really flexes. You can literally ask it to spy on your competition (ethically, of course). Example prompts: - “What influencers is [Brand X] currently working with?” - “Where is [Brand Y] spending their ad budget?” - “What podcasts or media features have included [Brand Z]?” - “Summarise [Brand A]’s current positioning and tone of voice.” It can pull insights from: - Press mentions - Social media activity - Job listings (yep, hiring patterns say a lot) - Sponsorships and collaborations - Ad campaign data - Public filings and reports Use this to: - Benchmark your brand against others - Find white space in the market - Get inspo for your next launch or strategy doc
0 likes • Jul 7
@Annika Lewin I tried a couple of these with the free version of perplexity. Not in depth because I also only have the free version - but did find it super helpful for competitor analysis and market trends. A bit more in depth the GPT but limiting in how far you can search with the free plan. (would need to space it out I guess) I havent had a chance to go really in depth though with a lot of the tips above.
Sora / GPT Image Gen
Using Prompty Poppins to help create / refine my prompt I used the Image Gen to help create some cool concept work for an event we are working on - Turning makeup into supermarket products. (think milk, cereal, ketchup etc) Before we started designing we wanted client sign off on various styles, and while the logo, and spelling wasn't perfect, the concepts were good enough as a starting point. The reference images (lipstick and pattern) were uploaded to GPT as a starting point. This was the prompt from Prompty Poppins, and the last two images are the result. Did this with all of the products, and the results while mixed - were all pretty amazing. ** Highly polished 3D render of a tomato sauce-style plastic squeeze bottle, reimagined as premium Maybelline Super Stay Vinyl Ink lipstick packaging. Bottle Shape: - Classic tomato ketchup squeeze bottle shape (tall, round shoulders, narrow nozzle top). - Modern, polished plastic texture — clean, matte but slightly satin finish (NOT shiny, NOT glassy). View and Composition: - Straight-on front view, perfect centre alignment. - Clean, bright, pure white studio background. - No props, no clutter, no lifestyle elements — focus 100% on the bottle as hero. Graphics and Typography: - Apply bold 2D flat vector-style graphics, no shadows or gradients. - Use bold red colour palette (deep reds and warm reds, similar to Maybelline Vinyl Ink lipsticks: #D62921, #6C1B33, #D87CA1). - Vertical “VINYL” text embossed or printed climbing up the bottle, matching the original Maybelline Vinyl Ink packaging style. - Top corner small text: “SUPER STAY VINYL INK” in crisp modern sans-serif (simulate Helvetica Neue 75 Bold/55 Roman). - Include Maybelline New York logo prominently, properly scaled, not distorted. Design Features: - Incorporate bold, stylised graphic drip elements flowing organically across the bottle — flat graphic style, no realism. - Playful, stylish, slightly nostalgic urban vibe — like a retro American diner meets high-fashion editorial photoshoot.
Sora / GPT Image Gen
Brand Mockups
DYING (of frustration). I am trying to add a logo to a mockup I created in Visual Electric. I was able to do it a few weeks ago but now ChatGPT keep saying it's a violation. Is there another platform that will do this??? I just want to generate mockups easily. Attached is the image and the message I keep getting.
Brand Mockups
1 like • Jul 1
Hi Amanda Not sure if you came right with this. I use the Adobe Illustrator feature to create mockups with VE images. Just finished a presentation yesterday with the most insane on brand images from Visual Electric. If you haven't tried it yet, its much faster than manually doing it in Photoshop, takes seconds - and its attaches your brand to the image, in the perfect perspective.
Introduce Yourself Here 👇🏼
Hey my BAIS-ic Buds and BAIS Cadets! 🚀 The Launchpad at BAIS CAMP is officially open for cosmic business! We finally made it, its been a journey to get here, but you're here and that's what matters! I'm honestly so pumped that you're here, get ready to seriously level up! Say hi below 👇🏼 Tell us who you are, where you're beaming in from, what you do, and how you're either planning to or already using AI in your biz, your creative workflow or your life! Feel free to drop your social links too so people can easily connect with you! Share some work too!
Introduce Yourself Here 👇🏼
3 likes • Jan 9
Hi BAIS campers! I’m Julie, and I’m a Strategist, Brand and Website Designer. I’ve been working in the industry around the world for around 20 years and always looking to learn new skills and improve my knowledge on all things in and outside my field. I’m super excited for BAIS Camp! I have loved all of Lauren's videos that I have seen so far, and I have learnt so much from everything she has posted / shared in the last 6 months!
1-4 of 4
Julie Sol
2
7points to level up
@julie-sol-5852
I'm a South African branding and packaging designer, with a passion for inventing and reinventing brands for nice people with interesting problems.

Active 54d ago
Joined Jan 6, 2025
South Africa
Powered by