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PPC Launchpad

4.4k members • Free

30 contributions to PPC Launchpad
PPC Policies
We have a client that sells firearms and they are wanting to advertise their non firearm products with paid advertising. Anyone have any experience with clients like this? They are not wanting to create a safe site that removes their firearms but they wouldn't be promoting the firearms.
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Competitor Information
Does anyone have a tool they use to track competitor keywords for Paid? I haven't found a tool that has reliable data for paid. One of our clients just got an email from an an agency saying they could provide an audit of the keywords our competitors were out ranking us for in Paid and I am just wondering if I am missing something or how they are doing this.
0 likes • Jan 23
Thanks Sean we have SEMRush and use it a lot for SEO. I find in pretty inconsistent with paid results.
Merchant Center Access
We are randomly losing access to merchant center accounts. Did I miss something we should have done with the Business Manager or with the new merchant center experience.
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Merchant Center Access
Anyone having issues with losing access to merchant center accounts. I have lost access randomly for 3 accounts in the last week.
Super Niche Market
I have a client we have been doing PPC for and while the Brand is working so the account looks like it is doing well, but it is not. The other non brand and shopping are not performing. This site has a barrier to entry in that you have to have an edu/gov email address to even be able to buy (they are ecommerce selling office supplies and stuff that military bases and schools would use). I have tried targeting areas around military bases, education sector and a few other audiences. I do also have a competitor campaign going with little success. Any ideas on how to "get in" with this specific group.
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Julie Hennessy
3
39points to level up
@julie-hennessy-3666
PPC Specialist for over 18 years working mostly in an agency with various industries and budget sizes.

Active 142d ago
Joined Dec 13, 2023
Georgia
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