When somebody offers to lend April money, the first thing she does is go look at their Instagram and their YouTube. That sounds backwards until you have been on the receiving end of it. Plenty of people approach investors offering funding, and plenty of those want a fee up front before any money ever shows up. So April checks first. A couple of posts, barely any followers, and she moves on. Her words: these people are a scam. That cuts both ways, and that is the part worth sitting with. The agent deciding whether to send you the listing before it hits the MLS, the wholesaler deciding who gets the first call, the lender deciding whether to reply to your email. Every one of them looks you up first, and most of them do it before they ever speak to you. What makes it feel doable is how plain April keeps it. She is not posting ads all day. She posts real estate mostly, with the gym and her family around it, and she keeps it to one clear thing so nobody is confused about what she actually does. Her own example is that if she were also selling vitamins and also running a nonprofit, people would not know what she is. Everything else she posts ties back to the one thing. Wednesday is the how. Jamey is walking through the actual posting: what goes in a post when you have nothing closed yet, and how often it has to happen before it does anything. April is on for the whole call, so bring questions for both of them. Before then, pull up your own profile on your phone the way an agent would see it, and tell me in the comments what it says about you right now. That is usually the moment it clicks. Free on Zoom, Wednesday September 16 at 3:30pm EST: https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1

Every week on these calls the focus is on going out and getting the lead. Call the agent, send the email, follow up until you get a real answer. That is the work, and it is what fills a pipeline. Some of April's best connections came the other direction though. They found her. Her words: your social media is your resume. Somebody looks her up and within seconds they know she is in real estate and that she is real. Wholesalers sitting on a deal send it over. Lenders have emailed her out of nowhere asking to fund her projects. None of that came out of a marketing budget. Next Wednesday she is going deep on how that actually works, and she is bringing in the person who built it with her. Jamey Marcos is joining the call. Jamey and his wife have created content and branding for commercial brands you already use, and they run social media for a handful of real estate investors, April included. He is a big part of why her presence looks the way it does today, and he is walking through what to post, how often to post it, and how to start when you have no deals of your own to show yet. April is on for the whole thing, so bring questions for both of them. Wednesday, September 16 at 3:30pm EST: https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1 If you have ever thought about posting something about real estate and then talked yourself out of it, this is the one to be on. Tell us in the comments what actually stops you. No deals to show yet, no idea what to say, or you would rather people you know did not see it. Whichever one it is, say it, and it can get answered live.

Here is something that changes how a rejection feels. There is no such thing as a good deal. There is only a deal that works for a specific buyer's numbers. Change the buyer and the same house changes its answer. April's own numbers are a good example. Most of the time she wants to make at least $50,000 on a flip. That is her normal minimum. But on one property she went ahead at about $35,000, roughly a ten percent margin, and she was glad to do it. Her reasoning was that the house was in a good area, she knew it would sell fast, and she could be in and out in four to five months. She does a lot of flips, so a quicker, thinner deal is still a good use of her money. Another buyer would have passed on that exact house. Not because it was a bad deal, but because they do two flips a year instead of ten, so every one of them has to carry more profit. That is why April says you want all kinds of buyers on your list. Some take a smaller margin because they do volume. Some need a bigger number and will wait for it. Some only buy certain areas or certain price ranges. When you have one buyer, every deal that does not fit them is dead. When you have ten, a deal that is a no for the first one is a phone call away from being a yes for the fourth. Most beginners have this backwards. They spend all their time hunting for a perfect deal that pleases everybody, when the faster fix is knowing more buyers so more deals have somewhere to go. And it costs nothing to ask. When you talk to a buyer, ask two things. What is the minimum profit you need to make on a deal, and what do you pay for hard money? The first tells you exactly what to bring them. The second tells you how to price it so your offer is actually competitive with everyone else knocking on their door. So, a question, and just the number is fine. How many cash buyers could you call right now, today, and get a real answer out of? If the honest answer is zero, say zero. Most people reading this are going to say zero, and that right there is the thing standing between them and a deal. Not the deal.

April says a no isn't the end of the conversation. It's the start of the next one, if you ask the right question. Next time an agent or a seller tells you no, don't just walk away. Ask this: "Do you have any other properties that might fit my buy box, or know someone who's thinking about selling?" That one question keeps your pipeline full. The property in front of you might not work, but the person almost always knows about another one. That's how April turns dead ends into leads. Try it this week and tell us how it goes. And if you want more scripts like this one, there are 52 of April's past Wednesday calls sitting in the classroom already, free. Most people in here have never opened them. Start anywhere, it's all lead generation. April's live this Wednesday at 3:30pm EST. Come hang out: https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1

Not every agent wants to work with investors, and April says that's fine. You just need the ones who do. Here's where she looks: Agents with stale listings that have sat 60-plus days. They want that deal gone. Agents who list a lot of as-is or fixer properties. Agents already marked investor friendly in the listing notes. Her move: start with the stale listings. Call about that property, then ask if you can send your buy box for anything else that fits. That one question turns a single listing into an ongoing source of deals. If you couldn't make this week's call, no worries, you'll just want to catch the next one. April's live every Wednesday at 3:30pm EST: https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1