Just wrapped up a great Zoom with Jamey Marcos on building a personal brand and using social media to attract leads. There were a lot of nuggets, but one thing really stood out: People can't work with you if they don't know what you do. Sounds simple, but so many of us are guilty of staying behind the scenes and wondering why opportunities aren't showing up. A few key takeaways: ✅ Be clear about who you are, what you do, and what you want to be known for. ✅ People do business with people they know, like, and trust. Consistency builds trust. ✅ Share your journey, not just your results. Instead of telling people what they should do, talk about what you're doing, the challenges you're facing, and the solutions you're finding. Think of content like a funnel: - Stories = daily behind-the-scenes updates - Reels/Shorts = quick education and insights - Written posts = deeper explanations and conversations - Long-form content = where your most qualified leads get to know you One thing I loved was the reminder to stop overcomplicating content creation. Most of us already have everything we need in our pockets. An iPhone, Canva, and CapCut are enough to get started. Another takeaway: be intentional about engagement. Spend a few minutes each day commenting, adding value, and participating in conversations. Over time, people start recognizing you as the person who consistently shows up and helps. My biggest reminder from today: How can people know what you're doing if you've never shared it? If you're building a business, raising capital, investing in real estate, or pursuing any entrepreneurial venture, don't underestimate the power of documenting your journey. Someone out there is looking for exactly what you do—they just haven't found you yet. Don't look back in a year from now and wish you had started sooner! This has been a recurring theme for me in my life, and I will no longer allow it! THANK YOU JAMEY! For those who missed today's Zoom, what's one thing you're currently working on that more people should know about?

Today at 3:30pm EST, Jamey Marcos is taking over the Wednesday call to walk through exactly how he generates real estate leads through social media. This one is worth showing up for. Join here: https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1

Hey Real Estate Academy! I am Julie, and I am excited to be joining as an admin alongside April! My job is simple. Help keep this space active, valuable, and laser focused on what matters most for YOUR business. A little about me: 🏠 Private money lender and real estate investor 📍 Originally from Sarasota, FL but currently living and working out of my van traveling the country! Real estate and private lending have given me the freedom to work from anywhere. To build a life completely on my own terms. And that freedom started with one thing: Consistent lead generation. Without leads nothing else matters. No deals. No capital. No freedom. April built this community around solving exactly that and that is exactly why I am here. Before I do anything else I want to hear from YOU. Drop your answer in the comments in one line: Where are you RIGHT NOW in your real estate journey and what is the ONE thing standing between you and your next level? I personally read and respond to every comment. Let's go! 🔥 Do not miss this Wednesday at 3:30pm EST. April has a guest joining us who is going to share exactly how he generates real estate leads through social media. Details dropping soon. 🔗 https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1 PS: That is me somewhere in Colorado on a recent hike. Zoom in and spot the mountain goat photobombing me! 🐐 This is the life real estate has given me. We got this!! Julie

April is bringing in a special guest tomorrow and I have been watching this guy for a while. Jamey Marcos is a real estate investor and transactional lender with an impressive track record: 477 deals closed, $200M+ deployed. But what caught my attention is how he runs his business. His entire lead pipeline comes from social media. No paid ads. Just consistency and the right system. He is doing $10-12K months right now with a goal of $30K by end of 2026. Go follow him before tomorrow so you can see what I am talking about: @its.jmewithawhy Tomorrow he is breaking down exactly how he does it, how to get real estate leads coming to YOU through social media. Wednesday | June 17 | 3:30pm EST🔗 https://us02web.zoom.us/j/87105007205?pwd=966xaopMI5fyecfqRz6JAJIc2aZGv3.1 He's not a recurring guest. One call, one time. If you miss it, you miss it. Drop a 🔥 if you're showing up! I want to see who's going to be in the room tomorrow.