I know I’m not the focused demographic for this group but I’m definitely here for the education of personal branding I found something that sticks more. I now use “as an electrician with ‘x’ amount of experience this is…” Posted a couple videos titled “as a busy electrician this is how I eat to stay fit” Took @Noah Cavanaugh advice. Used a bold title in addition to movement. Literally me cooking and packing food for the day I got those videos saved a few times, comments about how much I’m eating and even got asked how to get into my field of work This led to “how to find a job as an electrician apprentice” Again, got that video saved a few times Most importantly, those videos had the highest retention time If this continues to keep attention then I’ll add mid video re-hook For now this is my “authoritative” framework and may the testing continue

I've been testing different layouts Videos with captions, without header caption, different music, talking head, just anything and everything My talking head "advice to my younger self" gets higher viewing duration and has been saved a few times wanting to show the process of someone just getting into running so i asked a question, this video got most comments overall average attention on all videos is around 4-6 seconds quality hooks is my struggle thoughts?

Long story Started ACTUALLY posting everyday Made this concept “The Basics” It’s the advice or practical steps to beginning and keeping momentum that I wished I took serious sooner This is me talking to younger me. Getting started is the core idea Halo platform is TikTok. Posting quick selfie videos, talking head and mini vlog with voice over About to experiment with mini “commercial” video Trying different video styles until something sticks a bit more

Share a time you undercharged and what you learned!

All of the printout sheets you’ve made in this program has had me do HOURS of reflection “If a video you produce gets traction would you be okay with being known for what was in that video?” When it really comes down to it my message(s) will be systems and processes matched with discipline triumphs everything for long term habits, stay curious and try new things How do I produce the storytelling abilities to make this heard? Currently just documenting and having a few “cinematic” short form posts a week What do you think so far? Demographic is 18-30 year olds, blue collar workers Psychographic is knowing there is a shortage in blue collar work, so finding and maintaining a job is less stressful than they thought. On the other hand they feel destined for more but don’t know which direction to go