If you run a membership community on Skool or just have a ministry website, your About page/homepage is your front door. It's where every curious visitor decides whether to step inside or quietly move on, and it's the only thing standing between them and the join button. And on Skool you get 1,000 characters to make it count. Even on your website, you should try to narrow it down to 1,000 characters. Message clarity is greater than characters used. That constraint changes everything. There's no room for a mission statement, your founding story, and a feature list. Every line has to earn its place, which is why the About pages that welcome the most new members tend to follow proven copywriting frameworks instead of winging it. The ones I see working on Skool right now: PAS (Problem, Agitate, Solution). Open with the struggle your ideal member feels, press on it, then position your community as the relief. It tells visitors "You're in the right place" in the first two lines. The value stack. A scannable bulleted list of exactly what's inside. Courses by name, calls, templates. People don't join "a community," they join a pile of specific things they can picture. Who it's for / who it's not for. A gentle filter helps the wrong-fit visitor move on and makes the right-fit visitor feel seen. On Skool, member quality is the product. Proof up top. Your most credible, specific fact belongs in the first three lines, not paragraph four. A number beats an adjective every time. Most About pages I read bury their best material and lead with their weakest. There are all kinds of variations but why pick just one? Here's where it gets interesting. I prompted Claude Fable 5, Anthropic's newest model, to master every major About page framework and rewrite landing page copy line by line. I've been testing its capabilities on my own pages, and the before-and-after surprised me. Want me to run yours through it? Comment "heck yea" and I'll DM you the results. I'm not saying it will always be better or convert better because that requires testing. This is just one example where the models are getting smart enough it doesn't always make sense to use just one specific framework when it can understand dozens and pick and choose to deliver what it thinks is the best overall version.

You may have heard of Higgsfield, Freepik, or Leonardo. There are several sites like these that work essentially as wholesalers of AI tools. They are aggregators that give you a bunch of different AI models to choose from for image, video, and more. You can pick the best tool or model for the specific job in front of you. There's a new tool launching in about three weeks called PromptWise. It was developed by the team behind one of the largest AI communities here on Skool. I just wrote up a review of their membership site, which now has more than 23,000 members. So why will this tool be different? Based on what they have shared, they are building easy to follow workflows you can use or modify, along with a simple studio for pulling in various resources. They are also aiming to be the least expensive option on the market. Unless their plans change in the next few weeks, the base plan will be just $15 a month. On top of that, they are experts in user generated content and marketing, so my guess is that it will be easier than ever to create ads for your ministry. I don't have early access yet, but these guys have an impressive background, so I will let you know as soon as it launches and I have had a chance to review it. I wanted to give you a heads up now because a lot of the companies in this space use very aggressive marketing, some might say misleading, and they push you to pay for a full year up front. Todd

Hey, I'm Todd Thornton, and I am so glad you're here. Ministry looks different for everyone. Whether you're on staff, volunteering, or just trying to make a difference, AI can help you do it better. Three things I want you to know right up front. 1) Don't just lurk. Post (1) one word in the comments. An AI tool you use, something you want to accomplish, a hidden talent. Anything. I will personally respond to every single one with my best idea for how I can help. If I'm wrong, the egg is on my face and some responses might be hilarious. 2) This is a "public" community. Everything here is visible, searchable, and shareable, even to non-members. That's on purpose. We want people to find this content. But if that's not for you, no hard feelings at all. 3) This is a link-free thread. Leave the URLs out and bring the real you. We want your thoughts, your questions, and your experience, not your bookmarks. If you are not a member you won't be able to comment or track completion in courses, but if you find something you like, just grab the link and share it freely. Posts, course pages, anything. We believe in full transparency. This is just who we are. If you're still in, let's take it one step at a time. Step one is simple. Drop only (1) ONE word in the comments below and let's see how creative Todd can get with his response.