Local business owners keep asking me whether AI is sending them any customers. Here is the check I run first. Ten minutes, no tools, no code. 1. Open a temporary chat, logged out if you can, so your own history does not bias the answer. Ask it the way a customer would: "best emergency plumber in [city]", then "who should i call for a water heater leak in [city] tonight". 2. Write down every business it names and what it cites. Usually directories, map listings and review pages, almost never the business's own website. 3. Run those same two prompts once a week and keep the answers in a note. The list moves around, so one screenshot proves nothing. If the business never gets named, the gap is almost never the website design. The order I would fix it in: Google Business Profile first. Every category and every service filled in, written in the words customers actually use instead of industry words. Then reviews that name the service and the city. You get those by asking for them specifically, not by asking for "a review". Then one plain page per service, with the customer's question as the heading and the answer in the first two sentences. Last, the business name, address and phone identical everywhere they appear, character for character. AI reads the copies of a business more than the business itself, and when the copies disagree it skips you. What does AI say when you ask it for the best in your category and city?