Hey fellow podcasters! 👋 I've just launched my podcast "AI Ketchup" (hello, my baby-with-the-first-steps website) with the first 3 episodes available on Spotify, several RSS feeds, and YouTube. So what's next is to shooooot and promote the episodes (after I have my first 4), but... how? Since I run an AI podcast, I asked AI for advice! Here's what Perplexity suggested, along with my thoughts on each (the link to the conversation): 1️⃣ Guest Network Leverage: Send guests easy-to-share links and social posts (lowerstreet.co) - Elina's take: Just finished battling with code to create a Share button on my website (Android users, does "Share Episode" work for you? 🙏). Now I can share both website and Spotify links with guests - happy to distribute the code (Typescript/React) if anyone needs it! 2️⃣ Social Focus: Pick 1-2 platforms where your audience lives, customize content for each (castos.com) - Elina's take: LinkedIn is definitely my main platform, and Instagram for Shorts seems promising (TikTok, not so much anymore?). Still unsure about X/Twitter - anyone having success there? 3️⃣ Cross-Promote: Partner with similar podcasts, be a guest on others (buffer.com) - Elina's take: Happy to chat with any of you if my insights from consulting 40+ companies on their Cloud & AI strategies could be helpful! Here's an example: [Short on earning money with AI] 4️⃣ Email Marketing: Send dedicated episode emails with clear calls-to-action (castos.com) - Elina's take: Considering adding an email signup to my website - what would motivate you to subscribe? Just episode notifications, or should I offer some kind of freebie? 5️⃣ Content Repurposing: Turn transcripts into blog posts (cuepodcasts.com)

Personally, I consume podcasts on Spotify while driving. I wrote my first 5 scripts with Spotify in mind, but now I'm shifting to have a Youtube-focused podcast. What does that mean, really? I was given some great advice from @Matthew Thompson this week that will help create a hyper focus on the brand that I'm trying to build. I want to help software startups by building an incredible customer support. First, start with the title of the episode. What do I want my podcast to be about in 6 words? Once I have the title, write the episode around the title. Second, I wasn't giving much thought into my thumbnails. Matthew mentioned to make the title build on the text in the thumbnail. I was clogging my thumbnail with my logo and all of the points I'm covering. The font was too small and not capturing my attention. Third, I will start to consider addressing more of the problem I see with customer support in SaaS startups in a more basic manner. I tend to go a little to broad with content. In this current episode, it's 14 minutes of dense information. I could have broken it out into 3 podcasts that went a little deeper, and not so broad. I just wanted to share my experiences as I've only been working on my podcast since the start of January. https://www.youtube.com/@RushtoResolution

In less than five minutes! Link to the free template here. Cheers @Greg Hickox for the awesome question.

Jason Schroeder (who is legendary in the Construction Industry in the US) reached out on LikedIn to do a podcast with me. I though I was interviewing him, but it ended up being the other way around 😎 That still counts as 1 episode down right? https://open.spotify.com/episode/6u2byISr0jiXuJNAo2NmtS?si=iIrA8Ux-RmmHATao9ZSuRw

New lesson now live. Once you're done paste your answers to this section below. Ask for help if you need/want it!