Thanks for this Nicolas — one of those things that sounds simple but makes all the difference long-term!

In the newspapers I'm managing (20 million visits/month from discover), for discover are 4 rules: #0 forget queries: Discover is about behavior, think it's like "organic retargeting". Google only need you visit 1 page or do 1 search about something to start to show related content in Discover. #1: headline: write it like an instagram hook, because discover is a ctr business, not read retention business. #2: related to your content: this is a short and long run, and it's fundamentals are your traditional organic traffic. Get in google search console the top 20 contents more traffic received per week the last month= 80 contents. to avoid your bias, ask gpt what topics they cover. The top 10 most repeated: you are an "authority" to google about that. Write articles in testing headlines mode for that topics every day. it's a pure compound interest rule: every time you have a good day in discover, google prize you with +1 day, so for this 2nd day, create a new article related with the yesterday winner. Is math #3 rule: repetition: write and write about your authority(for google) topics at least every week that is the "short" run. The long run: expand your authority topics: Write and move (ads, social organic, etc) the new content about new topics to google collects info and associate your domain with this new topic until it be into the top 20 as this is a trending topics run, all your topics aren't always in your top, like ice creams in restaurant orders, winter: low, summer: high demmand. Planning: think the next events will happend in your niche with 9, 12 months ahead. Wirecutter (the nytimes affiliate traffic site) begins to write about the "new" sony earphones launch even it isn't in the agenda. They only need "intuition" or "suppose it will be happen this year", like the Apple and Google pixel launches. And they win the competition because Discover rank them in that topic months before all the competition talk about that. Only trending content: Discover is a dopamine business, so evergreen as "it" doesn't works.

Hello, I'm Jose from Spain, Saas founder looking to learn and help if is possible

@Nicolas Gorrono my saas website, to nuture my pixel with niche audience.