Every time you open ChatGPT cold, you explain your business all over again. Your prices, your policies, how you talk to people. A custom GPT, or a project if you're in ChatGPT or Claude, fixes that in about twenty minutes, and it's already sitting inside the subscription most of you are paying for. 🎯 The one thing A project and a custom GPT are not the same thing, and mixing them up is the most common mistake. If it's just for you and you want it to get sharper the more you use it, that's a project. If you're handing it to your team and everyone needs the exact same answer, that's a custom GPT. Build the wrong one for the wrong job and you'll think the whole idea doesn't work. Risk read: 🟡 use with caution If you do one thing this week: 1. Pick the one question you answer the most and build a custom GPT just for that. 2. Write the instructions blunt and specific. "Be professional" does nothing. 3. Check the share setting before you upload anything you wouldn't hand a stranger. What's the one question you're sick of answering the same way every week? 👇 🗳️ Quick poll: Have you built a custom GPT or ChatGPT project yet?