Before we get into lessons, language, or techniques, I wanted to start here—with a new simple introduction. This short video explains why Thermaculture exists, what it’s pointing toward, and what this Skool is really for. Thermaculture isn’t about performing sauna culture or chasing some ideal of authenticity. It’s about translation—understanding how humans have used heat, cold, rest, and contrast for thousands of years, and learning how to practice that wisdom where you actually live. If sauna has ever felt like more than a habit to you— If you’ve sensed that it reliably changes your state in a way that’s hard to explain— You’re in the right place. Watch the video when you have a quiet moment. No rush. Then, if you’re up for it, drop a comment below and share: What first drew you to sauna—or what made it start to feel like something more than just heat? I’m really glad you’re here. —John

Hey everyone! I just published an article that’s close to the heart of how I think about why heat actually heals — and I’d love to hear what this community thinks. 👉 The Parasympathetic Theory of Thermic BathingIn short: heat only becomes regenerative when the nervous system feels safe enough to let go. It’s not about hotter or longer — it’s about restful surrender into the heat. I explore how traditions from sweat lodges to onsen all tap into this same pathway, and why safety is the real medicine of thermic practice. Read here: https://thermaculture.substack.com/p/the-parasympathetic-theory-of-thermic Would love to get your thoughts and reflections — especially from folks who’ve witnessed the difference between heat as challenge vs. heat as restoration. Let’s discuss! 🧖‍♂️💬

… the tough get thermacating.” That’s the saying—right?! 😜🔥 Deployable within 72 hours to a storage closet near you (for under $100): https://a.co/d/eBX7A7n (I have tried dozens of combos throughout my Years of Living Thermically—and this exact tent size + steamer power (ie 1500 watt) combo is the MVP… IMO 🤓.) Because sometimes life doesn’t wait for your wellness wing remodel 🤘🔥😘 #membersonlytip 🤘 #sponsor-free #product-rec #causeitworks #barely #buttotally #andstill #thermicbathing

New article just dropped on Substack 👇 I just published a new piece called “Nordic Cosplay”, and it’s something I’ve been wanting to name clearly for a while. It’s about what happens when sauna turns into an aesthetic instead of a practice — when imitation replaces translation, and performance quietly displaces the medicine. This isn’t a takedown of Nordic sauna traditions. It’s a defense of them. More importantly, it’s a call to do the harder work here in North America: not copying forms, but understanding why they worked — and building practices that actually belong in our bodies, lives, and communities. If you’ve ever felt that something in modern “wellness sauna” feels impressive but oddly hollow, this piece is for you. 👉 Read it here: https://open.substack.com/pub/thermaculture/p/nordic-cosplay-and-the-myth-of-authentic?r=alzbt&utm_medium=ios If you read it, I’d love to hear: - What landed - What pushed back - Or where you’ve seen “cosplay” show up in your own sauna experiences This idea is going to keep showing up in the Guide and in how we think about practice together, so your reflections really matter. — John

I’ve just posted a draft of the first few chapters of the classroom material here in Sauna School. This is early-stage on purpose. I’d love for you to try it in real life—bring it into your next sauna session, see what lands, what feels clear, what feels confusing, or what feels especially alive. If anything stands out (good or not), I’d really value your feedback. A sentence or two is perfect. Even “this changed how my session felt” is helpful. This work gets better when it’s tested on the bench, not just on the page. Thanks for helping shape it!