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Owned by John

Apical Dominance

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Cultivating collective skill, discipline, and momentum to build strength, wealth, readiness, and legacy through focused growth.

Apex Arborum

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16 contributions to Apex Arborum
Insurance
Hi all, Joined like many of you as keen to help grow and work though the issues that will arise with the token system to ensure it can fit into the economic environment so it will succeed as it should. One issue I see is insurance, a necessary evil now in a commercial transaction/asset..if worked right it can help the industry eg insurance companies require an annual tree inspection/ and or work completed only by suitably qualified arborists, able to provide affordable and appropriate damage/loss cover using a industry led matrix. A good collaboration with insurance could benefit Arboricultural standards and help the industry set the standard instead of Councils for example. However there needs to be an affordable levy matrix otherwise it will be too expensive for owner and or user to to ensure its economically profitable to buy into the token system. Something to work through and would be good to hear other people's perspectives . I feel that NZ arboriculture is still struggling to develop a professional identity in NZ which is important regardless but important going forward with this Will talk about that another time.
1 like • 13d
If we can sell 5, 10, and 25-year tree care plans then we are the insurance.
Broken incentives are the enemy
You’re gonna hear me talk a lot about how the industry mainly sells removal. I want to make a point clear - pruning for reasons other than tree health (a rare case) is still removal. You’re just removing less of the tree. There are a lot of justifications for pruning, and I certainly won’t say all pruning is bad, but we have come to believe it’s good because we’re saving a tree from removal a lot of times. We can do better than damaging trees to save total removal if we build a new industry structure.
Broken incentives are the enemy
0 likes • 15d
@Oliver Bennett 2 different types of audience. Some people like ASMR of giant shredders shredding cars. Some people like ASMR of candy makers making taffy. There are people who like pruning ASMR, we just have to find them and target them. Just my thoughts.
0 likes • 15d
@Malte Enright in my area, I wouldn’t support it if it was forced by adding a new tax. It would have to be voluntary. A tax imposed on all people, even those who never owned a tree, and never cut down a tree, would literally be an air tax.
Lets fucking go
Hey all, We're gonna kick this thing into life. I'm holding a webinar at 5pm Friday 21st NZT (10pm Thursday 20 pacific) to gather the industry together and present a solution for canopy loss. Please go forward and spread the word, if you'd like to opt in to communications, send me your email address and I'll put you on the list. I'm going to use the webinar to drive traffic to this community, Apex Arborum will be the hub of an industry movement towards the tree presence model and will be a place of development and discussion of the Evergreen Token (Sempervirens). Please spread the word to everyone you know. Webinar link to follow. It is time to change, we simply cannot continue on this current course.
1 like • 20d
One of my favorite things to do at work is sell jobs that are “remove hazardous deadwood only.” Excited to see where Apex Arborum goes.
1 like • 15d
@Scott Geddes yes. Often my exact words are “you don’t need to do anything to this tree except remove hazardous dead wood.” Then, when they say “what about this?” Or “Well, I would like to … “ I hear what they really want. Then I can teach them about the tree and tell them all the cool things I can do without showing my cards and spitting out a price too early. They spill their guts and I can make a good sale, designing my own projects.
Hi
Hi, I run a smallish Tree service business called Gervis Tree Services in Victoria Australia. I’ve been in the industry about 16 years now. I’m a climber but I’ve been doing less on the tools work and more Tree reports. I’m heavily interested in food forestry and syntropic Agroforestry and I’m moving more into designing implementing and managing food forest systems. I originally started my business as a way of saying no to doing Tree work that I didn’t think was necessary.
0 likes • 20d
Hello, Kyle! Welcome! I’m in Florida and we have a lot of Australian pines here. I’m interested in how different kinds of animals rely on different kinds of tree species in Australia. Here in Florida, owls love our Australian pines.
1 like • 15d
@Kyle Gervis in Florida, we have 3 naturalized species of Australian Pine. Casuarina equisetfolia is probably the one species I see the most of. I live in Pinellas County, a small peninsula in Florida. This species is the most tolerant to salty air and coastal spray, and least tolerant to frost. On the coast, you find a lot of driftwood from Cauarina equisetfolia that can make for really cool crafts or wall art because of how strong and resistant to decaying it is. Casuarina cunninghamiana is found a little more inland, maybe just far enough from the coast to be safe from coastal spray and heavy salt content in the air. We call them whispering pines because of the sound they make when the wind blows through a canopy of them. When I was a kid, my brothers and I would climb to the tops of smaller trees and they would bend over to the next tree. We could go from tree to tree to tree. I see a lot of owls in this species of Casuarina. We also have Casuarina glauca out here, but I’m not sure if I recall seeing it where I live and I’m not confident in being able to identify it.
The Evergreen Economy
I believe the problem that we face is financial, and so the solution is to add trees to our capitalist system - to recognise their value by selling their services
The Evergreen Economy
0 likes • 16d
@Mark Slobodzian there is a way it can work. We have to create the market for it. It’s difficult for me to wrap my head around but I feel like the answer is staring me in the face. This could be great opportunity for a new stable coin, new meme token, and a new NFT that actually has value. We have to define the outcomes we want so we can identify the inputs we need to fulfill. Then we get to work selling 25-year tree care plans for individual trees or collections of trees, surveying, cataloging, making educational content and more.
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John Novak
3
41 points to level up
@john-novak-7922
Marine vet turned arborist, leader & mentor—sharing hard-earned wisdom from combat to canopy through my all-in-one course.

Active 17h ago
Joined Aug 25, 2026
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