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I’ve followed Nathan for years, and his content is so chock-full of golden nuggets it feels like finding treasure at the end of the rainbow. His Inner Circle is a natural, fulfilling extension of his free content—I should have joined years ago. I’ve been doing digital marketing and SEO since the nineties, but things change constantly. It’s critical not to live in a bubble of your own research, and having mentors and smart people in your corner to bounce ideas off is worth it’s weight in gold.