been thinking about this a lot lately honestly. I talk to a ton of guys in this space some just starting out, some who've been at it for a while and there's a pattern I keep seeing with the ones who stay stuck. It's not their model, it's not their pricing, it's not even their chatters. It's that they're running everything from their head When you have one account it works fine. You kind of just know your fans. You remember who tips, who needs attention, who you haven't heard from in a while. But the second you try to grow? That system falls apart. Because your brain wasn't built to track 3, 4, 5 accounts worth of data at once. The guys I've seen actually scale like properly scale they all made one shift. They stopped winging it and started having a repeatable process for everything. Doesn't have to be fancy but something When you have that? You can hand things off. You can onboard faster. You stop dropping the ball on fans that actually have money to spend. Without it you're just working harder and harder for the same result. Anyway if anyone wants me to break down what that actually looks like in practice for a small agency, drop a comment. Happy to do a full post on it if there's interest or just share my 2 sense i guess

Claude vibe coded an Apify scraper to pull 11,728 OF creator records in an hour. Outreach has never been simpler than it is today. I now have an Airtable of 30K OF creators with their socials...next step is to analyse each creators' social activity, identify what can be improved and create a bespoke video with the offer. I'm aiming to automate that entire process using Heygen and Elevenlabs. If this was a useful insight - hit the like button so I can get to L2 :)

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