Hopefully this may help: Adding a virtual tour to a business listing on Apple Maps can improve its visibility and appeal, but its direct impact on ranking in search results is less certain. Apple Maps uses several factors to determine rankings, including relevance, proximity, and user engagement. Here's how a virtual tour might help: 1. Enhanced Engagement: A virtual tour can increase user interaction with your listing, as people are more likely to explore and spend time on listings with immersive content.
Increased engagement signals to Apple Maps that your business is relevant and appealing. 2. Improved Appeal: A visually rich listing with a virtual tour can make your business stand out, potentially attracting more clicks and visits compared to competitors without such features 3. Reputation and Reviews: Listings with engaging content like virtual tours may lead to more foot traffic, which could translate into more positive reviews, indirectly boosting your ranking. 4. Apple Business Connect: If you upload high-quality content,
including virtual tours, through Apple Business Connect, your listing might get prioritized in certain cases, as Apple often favors listings with up-to-date and engaging content. While a virtual tour may not directly influence ranking algorithms, it can improve your overall business presence, which can lead to better performance in search results over time.

@Brian StPierre what help did you offer ?

I need to start using ours

Very cool….

@Zach Calhoon great questions @Christina Petree I had the same thoughts however you asked the question. So thank you

@Zach Calhoon our order was sent over earlier today. Can’t wait to get it back and then take your new photo delivery software for a test run.