If you're using ChatGPT without custom instructions, you're leaving a powerful optimization on the table. While most users fumble through repetitive prompt engineering, savvy users have already discovered that a single feature—Custom Instructions, can transform ChatGPT into a truly personalized assistant. Let's break down why this matters and how to implement it. What Are Custom Instructions? Custom Instructions are persistent guidelines that shape every ChatGPT conversation without requiring you to restate them each time. Rather than typing "I'm a content creator, speak conversationally, and focus on YouTube metrics" in every prompt, you set this once and ChatGPT remembers it indefinitely. This feature lives in your account settings and applies across all your conversations unless you manually disable it for a specific chat. Think of it as creating a "system prompt" for yourself, a standing agreement about who you are, what you value, and how you want ChatGPT to respond. Why This Matters at the Intermediate Level Beginners often treat ChatGPT like a search engine: ask once, get an answer, move on. Intermediate users realize the real power lies in iterative workflows, brainstorming, building systems, refining content. Custom Instructions unlock this by eliminating context-switching friction. For instance, if you're a solopreneur managing multiple business verticals, you can set instructions that tell ChatGPT to always suggest tools integrated with your existing stack (Zapier, Make, Airtable) before recommending new ones. If you're a researcher, you can instruct it to always include methodological limitations. If you're a creative, you can ask for three distinct approaches rather than one generic suggestion. This reduces cognitive load and ensures consistency across dozens of conversations—a multiplier effect for busy professionals. How to Set It Up in 3 Steps 1. Access Settings: Click your profile icon in ChatGPT → Settings → Custom Instructions 2. Fill Section 1 - "About You": Describe your role, expertise, industry, and any relevant context (e.g., "I'm a B2B SaaS marketer specializing in cold outreach automation, working across LinkedIn, email, and API integrations")

People over 40 have the edge AI can’t fake: real-world instincts, judgment, and pattern recognition, and AI boosts that power by cutting writing, research, planning and admin time in half while opening doors to new income. Tools like Perplexity make research faster, cleaner, fact-checked, and way less headache than Googling, so you just start asking and start winning. As a bonus, I have a FREE gift for everyone who attends!

I have your new book. It has an easy to read style. It's what I needed to get started.

I'm doing the best I can and taking my time but it's working for me. Each week I continue listening to you to learn something new and go further into AI. I know I'll get there. Thank you.