If you want to know why AIMM works, you need to know Terry Morrill. Terry didn't build this platform in a classroom. He built it in the field, running Pacific Outdoor Living from a $1M startup to a $35M design/build company. He wrote the book on construction estimating, literally. "A Revolution in Construction Estimating" is required reading around here. Along the way Terry developed the Three Laws of Separation framework, separating your Customer, your Money, and your Personnel. In our experience, when a contracting business is struggling, the breakdown almost always traces to one of those three areas. AIMM is his life's work brought to the industry. I'm honored to be part of the team building it out. Which of the three is your biggest challenge right now? Customer, Money, or Personnel?

Raise your hand if you've ever had a great revenue year... and still felt broke. You hit your sales goals. Kept the crews busy. Invoiced everything. And then looked at your bank account, wondering where it all went. This is the dirty secret nobody talks about in the trades. Revenue is vanity. Profit is reality. Most contractors are running their business on gut feel and hope. AIMM was built to change that with real systems, real numbers, and a community of contractors serious about building profitable companies. What's the biggest gap between your revenue and what you actually keep? Let's talk about it.

Hey AIMM Community! I'm John, the CEO of AIMM, and I want to tell you how I got here. About 4½ months ago I got a call from my good friend, Terry Morrill the founder of Pacific Outdoor Living and AIMM System. He told me about what he had built, a methodology, a platform, and a proof of concept in Pacific Outdoor Living that stopped me in my tracks. Terry scaled POL from $1M to $35M using systems he developed over decades in the trades. Real systems. Built by a contractor, for contractors. I knew immediately I wanted to be part of taking this to the industry. So here we are. Day 1 of the AIMM community. Terry, myself, and a team fully committed to helping specialty contractors build more profitable businesses. Drop an intro below, let me know who you are, what trade or business you are in, and the #1 thing you want to fix this year. Thanks for being here!

I wanted to give everyone a quick update on how the courses in this community will be released. Rather than releasing everything at once, we’re rolling them out gradually on purpose. Over the years I’ve found that contractors get the most value when they learn these concepts step-by-step and discuss them with others who are studying the same material at the same time. If everything comes out at once, people tend to jump ahead and miss the fundamentals. So we’ll be releasing one new course each Friday so the community can move through the material together. Release Schedule: • "A Revolution in Construction Estimating" Digital Book - LIVE • Contractor Business Basics - LIVE • The 5 Vital Numbers - LIVE • The Science of Estimating - March 13 • Tracking Your Numbers - March 20 • Scaling Your Business - March 27 • Using AIMM CRM - April 3 In the meantime, take your time with the courses that are already available, review the lessons, and bring your questions to the weekly workshops. Looking forward to learning through this together. — Terry

You’re probably here for one reason:to figure out how to build a construction company that actually makes money, can scale, and doesn’t create chaos in your life. That’s exactly why I created this community. After more than 50 years in the construction business and building Pacific Outdoor Living with my sons to a $34M company, I learned something simple:most contractors work incredibly hard… but many don’t truly understand the numbers that control their business. This community is here to change that. Inside, I’ll be sharing the systems, numbers, and processes that helped us build a profitable, scalable construction company. 🚀 Start here 1️⃣ Introduce yourself in the comments Tell us: • Where you’re located • What type of construction work you do • One challenge you’re currently facing in your business 2️⃣ Go to Classroom to grab your copy of my book 📖 A Revolution in Construction Estimating and start the course:📚 Contractor Business Basics 3️⃣ Then move on to:📊 The 5 Vital Numbers 🧰 What you’ll find inside the community • Practical contractor training courses • Weekly Business Owner Hat workshops • Weekly Control Your Profit sessions • Weekly Control Your Pipeline CRM workshops • A community of contractors learning from each other 🤝 This is a community Ask questions. Share experiences. Help other contractors. Invite your friends and the rest of your team so everyone is on the same page. Whether you’re here on the free level or premium level, you’re valued and welcome here. My goal is simple: help contractors build stronger companies that actually make money. Thanks for being here. — Terry Morrill