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Declining Business
After a terrific 2022, I started to notice things going south around October. Since then each month has been progressively worse, with more cancellations and more difficulty acquiring new customers, despite not making any significant changes to the services or pricing (if anything, changes that were made were for the better). I trying to understand how much of this is macro or something else. What are you all seeing and how are you reacting or not reacting?
1 like • Mar '23
I think there were large macro factors going on at the end of last year - the usual Q4 B2B services slump because of the Christmas holidays, but the usual Q4 "sign for next year to use this year's budget" didn't materialize from what I could see. Combo of recession fears and inflation challenges, and in the tech sector especially a lot of layoffs or fear of that. 2023 planning seemed like it was delayed in January/February. I've also seen what David mentioned, about longer sales cycles and more desire to negotiate on terms and pricing.
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John Doherty
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4points to level up
@john-doherty-1218
Agency entrepreneur in Denver. Did SEO and digital marketing professionally for many years.

Active 3d ago
Joined Mar 5, 2023
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