Premium clients are worth premium gifts... And we’ve done well sending well priced gifts in the $50 range... But what if you can’t afford premium gifts right now, does that mean you gotta go after cheaper clients? Let’s do the math… A nice bottle of wine in a locked box… $50 for the bottle… $4 for the lock… $5 for postage… that’s $59 a CEO. Ten CEOs… $590. (Now, even if you only booked 2 meetings… that would be $295 per booked meeting… which is insane for getting hold of a 7/8 fig CEO) However… If a CEO doesn’t call? That bottle is burned. So I’ve been asked this a buncha times: Can you get premium clients... on a budget? Thankfully there IS a way. Here’s what that shakes out as: $80 in locks… $50 in postage… and $50 in gifts… across the same 10 CEOs. $180 TOTAL. That’s less than a THIRD of the premium route. Put another way… $180 is about what you’d spend on THREE premium gifts… but this reaches TEN CEOs. And here’s what matters… They still get a real, physical gift landing on their desk instead of sitting in an inbox. They still have to call ya for the code. And you still cut through the noise and get CEOs interested in you. Want to know what this ‘budget’ locked gift idea is? -D