This is so simple that it works! This support the principle that conversations lead to conversions. How many of you are asking a simple question to generate a conversation with new leads? This is the "question" component of the Ninja Content Sequence: asking one simple open-ended question that leads to a dialogue always beats treating humans like your "list" and sending one way communications. Note: Of course we want to build trust and send valuable insights and content for each step of your Product Roadmap, but the question messages are critical This also increases your email deliverability metrics. Great question messages: - "Hey Steve, I noticed you just grabbed my [roadmap step] cheat cheat and video - did you get that ok?" - "Hey Carl, I am putting together new content related to [roadmap or step topic] - what's one thing you're struggling with right now?" - "Yo Linda, I just put together a short video that covers how I helped [avatar] achieve [desired result] without [main struggle]. Would you like me to send it to you?" - The famous Dean Jackson 9 word email: "Are you still looking for ways to get [currency]?" The #1 to troubleshoot marketing system that isn't meeting KPI's is to A) Find the bottleneck in your funnel (lead conversions, bookings, show ups, sales) and... B) Find out why: By asking them! When we're just launching, we do less scalable things to create a scalable business. Treating every contact like the actual real person with real problems they are is among the best ways to do that! Forward! - Aaron

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