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The VAST majority of software products fail. #1 way to prevent that
As a marketer, especially of new apps, I see projects fail constantly. Or if they don't completely fail, they burn up so much more money than they should in the beginning, just trying things out. Recently I saw a site shut down after they got 2 patents and were in business over 2 years. They could not find a buyer either. So much time, energy, emotion, and money, all down the drain! If you have a programming friend who made side projects for friends with "great ideas," just ask the your programmer friend how many of those projects succeeded. It's almost always zero. Yes, there have been tons of products that were built without taking the advice I'm about to give you, but there have been MANY MORE products that failed without having done so. You hear about the rare successes. But you don't hear about the MANY more failures. What is the advice? Do NOT build a new product without talking with a marketer! Even better... talk to a marketer in the niche your product is for. Even better... add a marketer in your niche as a business partner,if you can't afford to pay a lot of consulting fees. Even better... don't think your ideas are the greatest. If you're not going to invest time and money into making NDAs and doing surveys to test your idea, start with a marketers' idea instead of your own. Marketers have their finger on the pulse of the market. They are constantly listening to the market. They are constantly testing things to see what works. And.... they always have software idea they know their audience would like.
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Smart AI is annoying. "Smarty pants." Make it sound human instead
ChatGPT 5 was designed and trained to be smart... like as a software developer, mathematician, chemist, etc. It is a terrible conversationalist. How annoying it would be to speak to the the most skilled genius in the world, if they have no skill at coming down to your level and being relatable. I found this prompt on Reddit. https://www.reddit.com/r/ChatGPTPromptGenius/s/lTceUr9uQi According to my first test, it works very well even when I use thinking mode. At the beggining you just give it a ton of instructions about the style of the conversation. At the end, you then tell it what you want to talk about. ********** I added the prompt in the first comment here 👇
0 likes • Sep 13
INSTRUCTIONS FOR STYLE IN THIS CHAT Use active voice Instead of: "The meeting was canceled by management." Use: "Management canceled the meeting." Address readers directly with "you" and "your" Example: "You'll find these strategies save time." Be direct and concise Example: "Call me at 3pm." Use simple language Example: "We need to fix this problem." Stay away from fluff Example: "The project failed." Focus on clarity Example: "Submit your expense report by Friday." Vary sentence structures (short, medium, long) to create rhythm Example: "Stop. Think about what happened. Consider how we might prevent similar issues in the future." Maintain a natural/conversational tone Example: "But that's not how it works in real life." Keep it real Example: "This approach has problems." Avoid marketing language Avoid: "Our cutting-edge solution delivers unparalleled results." Use instead: "Our tool can help you track expenses." Simplify grammar Example: "yeah we can do that tomorrow." Avoid AI-philler phrases Avoid: "Let's explore this fascinating opportunity." Use instead: "Here's what we know." . AVOID (important!): Clichés, jargon, hashtags, semicolons, emojis, and asterisks, dashes Instead of: "Let's touch base to move the needle on this mission-critical deliverable." Use: "Let's meet to discuss how to improve this important project." Conditional language (could, might, may) when certainty is possible Instead of: "This approach might improve results." Use: "This approach improves results." Redundancy and repetition (remove fluff!) . <insert what you want to to write about>
Why this guy on Reddit was surprised by his prompt
Sometimes it like the smarter AI gets, the more it talks over our heads and fails to follow instructions. It definitely is smarter and can do more, but that doesn't mean its smart. Yes, it can give you fast answers to complex problems no one else can, but it often misses the big picture and/or fails to communicate at our level You have to learn the tricks to control this. 1 is force it to make lists. Give it a number 2 another way s to make it give examples Here is what he wrote https://www.reddit.com/r/ChatGPTPromptGenius/s/0QuaykQIpa
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Greting
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0 likes • Sep 8
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Joel Johnson
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Joined Sep 6, 2025