Imagine picking up an unfamiliar Blu-ray in a store… There’s no cover art. All that's on the front is the movie title - followed by a long list of special features. Just a big ol' wall of text: ✅ Behind-the-scenes footage. ✅ Director’s commentary. ✅ Deleted scenes. ✅ Bonus interviews, etc etc Would you buy the movie? Of course not. Because you’ve been given no reason to care. You don’t know what the film’s about. Or where it’s going to take you. You’ve been given detail before desire. The majority of Skool About Pages do the same thing. They list "What You Get" inside. A whole bunch of benefits and features, laid out in excruciating detail... without having made it clear why someone should join. Clarity first. Details later.