You already know… People tend to desire the product/service MORE if the amount is LOWER and vice versa. When there is an abundance of the same items, the desire goes down. That’s why if a car’s production was limited and there is only 100 of them in the world, then that car is going to be more desirable *by the majority* compared to other cars where the limit was high (say 100,000) And at the same time, if there is only one car in the world, the price of that car is going to be wayyy higher compared to one of the said 100 cars. (Of course we assume that the cars are similar to one another, only the limitation was changed) By introducing Scarcity in your copy, you also introduce social demand in your copy. If there are people who really want this product/service, then chances are you are going to want it more compared to when there are no people who want this product. Here’s how marketers take advantage of this principle They send emails to their readers, letting them know that the supply of *desired item* or the number of available seats in their live workshop is decreasing. This one seems the most obvious to me. Once you start studying what creators are doing, everything becomes clear. It just takes a lil bit of time, every day. So next time, make sure to include scarcity in your copy:) Hope this helped. See ya soon, Laurynas P.S. Don’t try to include scarcity in offers that are unlimited and can’t be limited, for example PDF’s of your ebook, you simply can’t run out of them.

From now on, Every month or so I will create a new post like this and you can submit your copy or outreach in the comments below. Other people will still be able to review it, And you can still leave comments to each other, While we make everything more organized. Here is the template for how you should share your copy: "<type of copy> in <niche>: <link>" Example: 3 Emails in the fitness niche: <link> Here is the template for how you should share your outreach: "<type of outreach>: <link>" Example: Instagram DM outreach: <link> Now share your copy and outreach in the comments below until the end of the week, And make sure you come here to review other people's copy & outreach as well! That's it for this update. Costin.

https://docs.google.com/document/d/13zPbRCnRVk5n5TZKW_ho6ueqcmwKgIjv682JC-j3Tvc/edit?usp=drivesdk

https://docs.google.com/document/d/1hnO-cJYa3f3nr_wp-BwEcjR-JWTk7HLi655jis-VtHw/edit?usp=sharing

I need brutally honest reviews on this fitness email. Don't be nice to me: https://docs.google.com/document/d/130PDHW19n9qw66jVelGsqsF3stnCogLihsgllGfk5q0/edit?usp=sharing