@Mike Ignat walked through his team's creative framework, then opened real customer journeys in HYROS to show the reads behind his kill decisions. He spends $5M+ a month on ads directly for ecom brands. Here's what we covered: - Why he keeps ads below his ROAS floor - The ad that got no last-click credit - Reading last click and scientific together - Why a falling ROAS is a sequence problem - Five awareness stages, five different ads Watch the recording and recap in the classroom here.