As AI takes over more parts of everyday life, something interesting is happening. Information is everywhere. Answers are instant. But people are more stuck than ever in the areas that matter most. Relationships. Communication. Emotional patterns. Connection. Those are deeply human challenges, and they require human understanding to solve. That's why the relationship niche is growing faster than any other coaching niche right now and why the coaches who are building practices in it with the right credential are the ones thriving. If you haven't watched the masterclass replay yet, now is the time. Watch the Replay Here In it I cover why the relationship niche is completely AI proof, what the ICF ACC credential actually requires, and how the Relationship You Deserve ICF Certification gives you the niche, the methodology that gets proven results, the online program to use with your clients, and real clients provided by us, all in six months. The program starts 30th June 2026. For this cohort the full investment of $12,997 is 50% off at $6,697 when you book a call with my team today. Book a call with my team and they will walk you through exactly how the program works, answer every question you have, and help you decide whether this is the right next step for where you are now. Book Your Call Here

“I don’t know what I did… but I’ve clearly triggered something…” I get a lot of people come into coaching with a version of this question about what’s happened with their other half. What usually follows is an attempt to figure out the perfect response… How to say the right thing… How to avoid making it worse… How to manage the other person’s reaction… But in this session, we took a different approach. Because while triggers feel like they’re about the moment in front of you, they’re very rarely just about that moment. More often than not, a trigger is the surface expression of something deeper (usually built-up resentment that hasn’t been addressed). So instead of focusing purely on communication strategies or trying to carefully navigate around the trigger, the real question should be, “What’s sitting underneath this?” Here’s the thing, you can’t sustainably “manage” a trigger if the root cause is still there. In this conversation, we explored the idea that the most effective way to shift recurring conflict isn’t by avoiding sensitive areas or overthinking how to respond, it’s by going deeper and taking ownership of what’s been building over time. That can be uncomfortable, and it does require honesty. It requires reflection too. And it often requires acknowledging things we may have been avoiding, but that’s where real change happens. We also touched on something very practical… Timing. Not everyone processes things at the same speed. Some people respond immediately, others need space to think. Neither is inherently right or wrong, but when those differences aren’t understood, they can easily become another source of tension. Again, it’s not about who’s “correct”, it’s about awareness. Because when you understand both your own patterns and the dynamic between you, you stop reacting purely in the moment and start responding from a place of clarity and that’s when communication becomes far more effective. So if you find yourself thinking, “I don’t know why this keeps happening,” it might be worth looking beyond the trigger itself…

“Are you worried about AI replacing your coaching business?” I get asked this all the time. And a year ago I would have said it's not a problem. Unfortunately, with what we are seeing now in the market, if you do not get prepared you are going to get wiped out. Sorry if that sounds dramatic. But it's the truth. Because AI has already destroyed some of the most popular coaching niches. And if you're in one of them, your days are numbered. But here's the good news. Some niches are actually growing because of AI. And they cannot be replaced no matter how good AI gets. This Thursday at 6pm UK / 1pm EST I'm running a free live masterclass where I'm breaking down exactly this. The Coaches AI Can't Replace And How to Become One Here's what I'm covering. The coaching niches being wiped out by AI right now and why. The one niche that is completely AI proof, booming, and easier to find clients in than any other niche in the market. How to position yourself so AI helps, not hurts, your business. And how to get ICF certified, build a real practice, and work with clients using a methodology that has been refined over 28 years with thousands of real people. Register you free spot here This Thursday at 6pm UK / 1pm EST See you there

Two things are happening in the coaching industry right now simultaneously… AI is wiping out the niches where clients think they can just get the information for free. And clients in the niches that are growing are asking one question before they hire anyone. Are you ICF certified? The coaches who are thriving right now have both things sorted… They're in a niche AI cannot touch. And they have the credential that answers the trust question before the conversation starts. This Thursday at 6pm UK / 1pm EST I'm running a free live masterclass on exactly how to become both. The Coaches AI Can't Replace And How to Become One I'll show you why the relationship niche is completely AI proof and growing faster than any other coaching niche right now. I'll break down what the ICF ACC certification actually requires and why so few coaches have it. And I'll show you how the Relationship You Deserve ICF Certification gets you the niche, the certification, a proven 12-week programme to take your clients through, and over 100 real coaching hours with real clients provided by us, all in six months. Register you free spot here See you there

Most coaches I speak to want the same three things. 1️⃣ A niche that works. 2️⃣ A qualification clients actually recognise. 3️⃣ And enough real experience to believe in themselves when they're in the room with a client. The problem is most certification programmes give you none of the three. They teach you frameworks. They walk you through competency markers. And then they send you out alone to figure the rest out yourself. I know because I offer a free certification that does the same. But on Thursday at 6pm UK / 1pm EST I'm running a free live masterclass where I'm showing you a different way. The Coaches AI Can't Replace And How to Become One Here's what I'm covering. 🤩 Why the relationship niche is the most AI proof, most in demand, most referral friendly niche in coaching right now. 🤩 What the ICF ACC certification actually requires, why clients specifically ask for it before they hire anyone, and why the coaches who have it charge more and get hired faster. 🤩 How the Relationship You Deserve ICF Certification gives you all three things in six months. The niche. The qualification. And over 100 real coaching hours with real clients provided by us so you walk away with the kind of confidence that only comes from having done the real work with real people. Register you free spot here Thursday 6pm UK /1pm EST See you there