I want to unpack something that has been showing up across multiple credible industry sources this week. It is not really about AI tools. It is about what AI is revealing about the profession. AI is now embedded in agents' marketing workflows, saving time but also contributing to "AI slop" across social media and listing content. Some brokerage leaders are embracing AI for its efficiency, while others are concerned about disclosure, authenticity, and consumer perceptions of agent value. (RealEstateNews.com) Here is what that means practically. 88 percent of consumers say AI-generated content has reduced their trust in what they see. More than half report regularly encountering low-quality "AI slop," and two-thirds say they are now more selective about what they engage with. (Inman) Your clients are in that group. They are getting more skeptical, not less. Generic content is getting filtered out faster than ever. The agents who will remain effective in this environment are not the ones who provide better answers. They are the ones who help clients understand how to make the decision before the answer ever matters. (Inman) So what does the strategy actually look like? Marc Davison calls it "command and control." The idea is simple. Whatever AI scenario your client is likely to run, you run it first. Then you push past what they can reach, because you have the context, the market knowledge, and the lived transaction experience that no model has. At pricing: present the machine valuations yourself. Walk through what they miss. Then present your CMA as the real-time, human intelligence layer that changes the picture. At offer evaluation: run it through AI in front of your client. Show them the answer. Then show them what the tool cannot see.