I’m now coaching agents on a national level through SPACE Team powered by LPT Realty, on how to build an organic attraction based business so they don’t have to rely on expensive and unsteady paid lead sources. How? 🤔 By helping agents develop their personal brand. 💎 By my fifth year in the business I had developed so many clients through organic marketing I was feeding a small team that did nearly $30M in volume. 💰 The proof is in the production- not the preaching. 🗣️🚫 Not only did I actually do it, I’ve now formulated it to teach others. The process is simple: ✅ Breakdown (the agent brand DNA) 🧬 ✅ Buildout (the agent brand identity) 🦋 ✅ Broadcast (the agent brand to their respective audience with intention) 📯 To begin I have the agents take a very simple brand identity quiz that I built over the last two years with a very specific codified logic. 📝🤖 🧠 I have the proof of concept. I have the replicable formula. Now it’s ready for you to implement and build a real estate business you have actual ownership over. Below is the example from my own results and that’s just scratching the surface of the breakdown. It also covers: the agent’s brand voice & visuals, ideal audience, content/prospecting strategies, and UVP’s (unique value propositions). 🛠️ 🧰 This personal brand program I’ve dubbed “People Agents” - as homage to my father’s quote “Son, understand every business is a people business. Treat people like people, not numbers, and the business will follow.” - is robust, refined, and based on real production. ✨ Comment below and I’ll plug you into the quiz so you can discover what makes you different from every other agent. 🔌 🫰🏻💡 It’s time to define your business your way. 🫵🏻💪🏻 #RealEstate #PersonalBrandDevelopment #PeopleAgents #GameChanger