In order to get acquainted and and help fellow community members, please share: 1. The name and location of your shop. 2. Your biggest frustration with finding techs. 3. How you found your last tech.

Your best tech isn't on Indeed. He's three miles away. Indeed is where techs send applications — not where they decide to apply. That decision happens on social media, months before you ever see their name. In this post: - Why the same recycled candidates keep showing up (and the one-word reframe that explains it) - The five-question diagnostic to run on your Facebook Business Page tonight - Three things that happen in social ads that cannot happen on Indeed - The A-tech who watched a shop for two years before applying (and his wife noticed first) - The accidental side effect that pushes car counts up while you're hiring 4 min read. Short on time? Watch the video walkthrough below. __________________________________________________________________________________________________ YOUR BEST TECH ISN'T ON INDEED He's at a shop three miles from yours, finishing up an alignment. Tonight he'll put the kids to bed, sit down on the couch, and scroll Facebook for 40 minutes. He'll look at engine builds on Instagram. He'll watch a diagnostic video on YouTube on Saturday morning with his coffee. He's not browsing Indeed at 10 PM. He's not refreshing Craigslist. And if your help wanted ad only lives on job boards, he will never know your shop exists. A shop owner I worked with had tried everything. Indeed. Craigslist. Headhunters. Tool truck guys. Parts store bulletin boards. Different ad templates that he swiped from the competition. Different pay ranges. Different job titles. Same recycled candidates. Same Domino's drivers. Same resumes claiming twenty years of experience across three jobs in four years. He nailed the diagnosis himself: "It feels like we're fishing in the same pond." He was right. But here's what most owners miss: THE PROBLEM WASN'T FULLY HIS BAIT. IT WAS PRIMARILY HIS WATER. Indeed isn't broken. It's just being used for the wrong job. Indeed is an application receiver. It's the best one on the market — clean mobile experience, techs know how to use it, it works as an applicant tracking system (ATS). That's why your applications should funnel there.