Before we close out the week, I want everyone to take a second and recognize the progress you made. Drop a win from this week below, no matter how small it may seem. Maybe you: - Posted your first video - Generated your first lead - Booked an appointment - Closed a deal - Launched your ads - Stayed consistent - Learned something new - Did something you’ve been putting off A win is a win. Sometimes we’re so focused on the next goal that we forget to acknowledge how far we’ve already come. 👇 Drop your win below so we can celebrate with you!

Last week's call recording is up. We brought in Sean Whalen, actor from Twister and The People Under the Stairs, 20+ years in commercials — to teach us something no sales trainer can: how to actually be yourself on camera. A few things he said that stuck with me: → "Actors and salespeople are liars." He got told that once and said it's backwards. Acting is telling the truth in an imaginary circumstance. Same with selling. → The people who say "I hate sales" are usually the best at it. Nobody wants to be sold. Everybody wants a friend who tells them the truth. → Give more than you ask for. Three real videos to one pitch. That's the ratio. Then he coached Heather live for about 20 minutes and helped her build an entire content identity from scratch, out of a beach walk and a story she'd been carrying for 20 years. Your homework before next week: find one creator you genuinely trust. Not political. Write down three specific reasons they feel authentic to you. Bring it to the call. Watch it. Then go post something real. 👇 Drop your creator in the comments when you find them.