You might have heard of the billion-dollar brand Gymshark... I decided to research them a bit recently after shopping for some new gym socks. Ben Francis was working for $5 an hour just six months before launching Gymshark. He's now become one of the youngest billionaires and he did it all leveraging one incredibly genius marketing strategy. In 2012, when Ben started sewing shirts from his parents garage, marketing was a bit different. You ran ads. You posted on billboards. And maybe if you were “ahead of your time,” you posted on YouTube. So maybe it was because Ben was only 19, or because he was launching from his parents' garage, or because he was just really passionate about what he was launching… That he thought of a new strategy. Ben’s strategy? Well it allowed him to completely avoid expensive advertising campaigns. Instead, Ben brought in the absolute best leads, while hardly showing his own face online, and blew up overnight. (Literally….his website crashed because so many people ordered a tracksuit) So what did Ben actually do? Just 3 things. He went to in person events. This is where hype within the fitness space was initially generated. People came to his table, got to test out the clothing, and other fitness enthusiasts got caught up in the hype. Imagine you bring your online business to an in person event.... And when the doors open, you get completely overrun?? By customers you didn't even know you had. At this point Ben outsourced manufacturing. They had to turn the "stock off.” Bonus nugget: Ben obsessed over quality. They launched the women's range which flopped at first, and now their leggings sell out in minutes Next Ben sent samples of his clothing to his favorite fitness youtubers… Sounds basic? Well it was revolutionary when Ben did it. No one was doing “influencer marketing.” Influencers were an entirely new concept. But Ben loved watching gym content, so it made sense to send them his new gymwear he’d just sewn together in his parents basement.

Love the energy in here How long have u been on skool?

Hi all! My name is Brandon, I live in Los Angeles since september 2025, but I was born and raised in South of France (Not Paris lol). I joined this community to develop and monetize my skills in copywriting. I am a copywriter and my long term goal is to be start a growth operator agency. Fun fact about me: I don’t like to eat snails !

Hey legends!! Quick post here! Firstly, Happy New Year!! Hope you all have set some awesome goals for this year! Nexttt I'm writing this because as a couple of you know, we launch a cohort this week! For anyone who wants to don the same thing we did with Playbooks: - Launched without an audience and got 150 customers in 2 weeks - Brought in leads from our ads for $1 - Collected $50k in the first 2 months with only $2.1k ad spend Now I'm going to build that out for a few people in this group... I'll keep it simple: - 10 people get our help building their funnel out now - We do a 6 week live build sprint to get your ads, content, and offer launched - ROI is guaranteed to everyone who implements the calls and homework - You get access to my premium community ($997) for free by joining The reason there's 10 spots? Because I couldn't build this out with ya'll if there were more. And I'm sending this because, as of yesterday, we only have 1 left. This isn't a course. This isn't some random coaching group. This is live implementation, so I can literally build your offer and funnel with you. Selfishly, I was to create some epic case studies before we launch this cohort officially again at double the price. It is 4 figures to join. But if you want my help, and the exact blueprint to how we scaled a low ticket, and a high ticket business simultaneously, book a call here: https://app.iclosed.io/e/onlineplaybook/Strategy Patrice

I’m Neeraj. Based in Connecticut. All-time favorite movie is The Big Short. My offer is simple. I provide transactional funding, EMD funding, and short-term deal capital for real estate investors who need to close cleanly and on time. No fluff, no guesswork, just structured capital and execution. If you’re an operator with real deals and tight timelines, happy to connect.