Consumers. Average people that have on their to do list to sell their car but never do it, until they see the ad of the dealership saying "we sell your car asap, at the best price", etc. I'm getting into the nitche and I think it makes sense. The same is done with realtors

@Marc Lavoie yesss that makes sense for sure. I'm thinking about charging them (the dealership) per vehicle captured, we'll see how it goes. Thanks!