The Go/No-Go scorecard we use, free for every member
One of the most common things I hear from AEC firms: "Our Go/No-Go meeting is basically our principal saying yeah go for it." That is not a decision. That is a gut check that commits your team to 25 or more hours of labor. Here is the 5-question scoring framework we have refined over hundreds of pursuits. Score each question 1 to 5. The total tells you exactly what to do. QUESTION 1: Past performance match Do we have 3 or more directly comparable projects, same type, similar scale, similar client? 5 = strong matches / 3 = close but not perfect / 1 = stretch QUESTION 2: Client relationship Do we have an existing relationship with this agency or a real contact there? 5 = known contact, prior work / 3 = indirect connection / 1 = cold QUESTION 3: Team capacity Is our best team available during both the submission window and delivery? 5 = fully available / 3 = partial / 1 = key conflicts QUESTION 4: Competitive landscape Can we realistically win against likely competitors? 5 = clear differentiator / 3 = competitive / 1 = likely wired for someone else QUESTION 5: Strategic value Even if we lose, does pursuing this build something valuable? 5 = strongly strategic / 3 = somewhat / 1 = no case SCORING: 20 to 25: Pursue. Put your best resources on it. 15 to 19: Pursue with conditions. Shore up your weakest factor first. 10 to 14: Serious reconsideration. Below 10: Pass. The firms that improved their win rates the most were not the ones that chased more RFPs. They were the ones that got disciplined about which ones they chased. Drop your questions in the comments and tell me: does your firm have a formal Go/No-Go process right now or is it still gut feel?