Hi @Caz CaroClean That’s interesting, especially the difference between the female-driven creative and the pressure washing one. I’d be curious whether the better performance is coming from the person in the video or the actual angle/message being used. Would be interesting to see what happens when you keep the offer the same and just swap the creative.

For gutter cleaning, I’d keep the ad really simple and local. A clear before/after photo, the specific service, the area you cover, and an easy next step usually beats trying to make it too polished. Since it’s your first time running ads, I’d start with a small test budget and see which message/creative actually gets responses before increasing spend. That gives you real numbers to work from instead of guessing.