Hi @Tj Shepherd I’d lean toward a structured conversation rather than following a word-for-word script. For me, a good sales conversation needs some structure so you know what you’re trying to uncover and where the conversation should eventually go. But if you stick too closely to a script, it can start feeling like an interview instead of an actual conversation. I prefer having key areas I want to understand, then letting the prospect’s answers guide the direction. That way you can ask better follow-ups, dig into what actually matters to them, and adjust your approach based on what they’re telling you. The structure keeps you from losing the plot, while the flexibility keeps it human. I think the sweet spot is somewhere in between having a plan and still being able to trust your instincts.