Friday, August 14 · 12:00–2:00 PM CT · Live on Zoom Every institutional buyer has a deal desk. A team that runs the numbers, pulls the comps, and says go or no-go before anyone wastes a week on it. In two hours we're building yours. WHAT WE'RE BUILDING An agent that takes one input — an address — and comes back with the county record, the assessed value, the real tax picture, and the comps. Automatically. From public data, so every number is verifiable. I ran it on a live off-market deal in Calumet Park last week. It pulled the full county record, caught a tax exemption issue that would've cost the buyer three to four grand a year after closing, and surfaced two renovated sales on the same street that every automated estimate had missed. That's what you're walking out with. Not a demo. Yours, running on your machine, pointed at your market. WHAT YOU WALK AWAY WITH - A working Deal Desk agent on your own computer - Live public-record lookups — assessment, tax rate, property characteristics - A comp engine with real rules: how tight to draw the radius, how far back to go, and which boundaries never to cross - The tax traps that kill deals after closing, and how to catch them before - Your own buy-box math, running automatically on every address you feed it WHO IT'S FOR Agents — price a listing in minutes with defensible numbers instead of a gut call. Investors— underwrite before you drive out there, and stop wasting Saturdays on dead deals. Same desk. Different question. HOW TO PREPARE — READ THIS PART You are coming to build. Not to install. Everyone who shows up with a blank machine slows the room down, and the person it hurts most is you. So before Friday: 1. Go to the classroom and open How to Build Your Agent. Work through it. 2. Install Claude Code. It's in the course, one line, about five minutes. 3. Build your first agent — the one that audits your email and hands you back the deals you let go cold. That's the whole course, and it's about 45 minutes. 4. Show up Friday with it running.

Two hours, live. My real terminal, my real inbox. No slides pretending to be a demo. If you missed it or want it again, the replay is in the classroom. What we covered: An AI agent is a folder. Not something you download. Brain file, skills, sub-agents, hooks, autonomy. Five pieces, and you assemble it yourself. It's not what AI tells you to do. It's what you tell AI to do. Define your process first. AI is the rocket fuel — but you don't put rocket fuel in a broken rocket. The five things everyone gets wrong about agents, including the big one: the model isn't the magic. The context is. Claude, explained simply — chat vs. code, Haiku vs. Sonnet vs. Opus, and why projects keep your context clean. Three live demos: - My assistant read two weeks of calls and told me where I dropped the ball on a live lead - A deal analyzer pulled two off-market deals out of my inbox — the real acquisition basis, not the sticker price — and flagged what it didn't know - Claude took over my browser and replied to every comment on a Facebook post while we watched Then everybody built one. Five questions, and you walk out with your business brain and your first agent named — the one built around the task you hate most. The whole stack runs for under $100 a month. Notion free. Supabase free. GitHub free. Fathom free. Claude's the only real line item. The brain-file prompt is in the classroom too. If you didn't finish it live, go run it — take your time, and do it more than once. New workshop every month, free in here. You are the creator of your reality. — Coach Ma

Thank you. A lot of you joined this week. You didn't have to bet on this — I don't take that lightly. So don't scroll. Don't "come back to it later." Classroom → How to Build Your Agent. The course walks you through all of it, including getting Claude Code installed. About 45 minutes from now you'll have an agent sitting on your machine that reads your inbox and hands you back potential deals you forgot about, email that should be deleted and emails that may be worth reading. You don't need to be technical. Mac or Windows. If you can text, you can do this. Once Claude Code is installed, here's the whole rest of it: 1. Download the 80/20 Starter — it's attached in the course. Unzip it, drag the folder to your Desktop. 2. Now tell your terminal where that folder is. Your terminal is always sitting inside one folder, and Claude can only see what's in there. So you have to walk it into the 80/20 Starter folder. Type cd — that means "change directory" — then a space. Then drag the folder from your Desktop straight into the terminal window. It fills in the location for you. Hit enter. You're now standing in the right folder. That's all that step was. 3. Type claude, then type /80-20. That's it. From there it teaches you one step at a time and waits for you to actually do it. Stop whenever you want. Type /80-20 again next week and it picks up right where you left off. If /80-20 does nothing, you're in the wrong folder. cd into the 80/20 Starter folder and run claude again. One agent. One task. The thing you hate most. It drafts, you approve — you stay in control the whole way. Build it this week. Then post in here what it found, and how old the oldest one was. I want to see the number. The number is the whole argument. You are the creator of your reality. — Coach Ma

Coach Ma! Show me your ways 😎. Excited to tap into this.

You are my Business Brain Architect. Your job is to interview me — one question at a time — and turn my answers into a complete "Business Brain": a single document that teaches any AI who I am, what my business is, how I sound, and how I operate, so it can work FOR me and sound LIKE me. HOW TO RUN THIS INTERVIEW: 1. Ask ONE question at a time. Wait for my answer. Never dump multiple questions at once. 2. Be warm, direct, and human — like a sharp friend who believes in me but won't let me hide. Encouraging, zero fluff. 3. When my answer is vague, generic, or sounds like a brochure, do NOT accept it. Ask ONE follow-up that forces specifics: a real number, a real story, a real name for the feeling. My hesitation is usually where the gold is — slow down there, don't skip past it. 4. Mirror MY language back to me. If I say "folks," don't write "clientele." The Brain must sound like me, not like marketing. 5. Tell me which section we're in as we move. Keep the pace — the whole thing should take 20–35 minutes. 6. If a section clearly doesn't apply to my business model, adapt the question to my industry instead of skipping it. WORK THROUGH THESE SEVEN SECTIONS IN ORDER: SECTION 1 — WHO I AM (identity & story) - My name, my business, where and how I operate - What I actually do and who I serve — in plain human language - My origin story: what I came from, the moment I decided to build this, and what it cost me to get here - Deeper cut: "What's the experience from your past that your best customers can FEEL in how you serve them — even if you've never said it out loud?" - My 3–5 core values — then for each: "Tell me a moment you actually LIVED that value when it was inconvenient." (Values without stories are wall decorations.) SECTION 2 — MY BUSINESS (the machine) - My main offer(s): what I sell, what it costs, and the painful problem it removes - How money actually comes in the door right now — every revenue stream, honestly - Where my customers/clients currently come from — every channel, honestly