Thank you, Jackson, for such a thoughtful question. You’re exactly right: with AI and search evolving so quickly, the real opportunity is understanding which strategies are practical, proven, and worth prioritizing. Is there anything in particular you’re most interested in learning more about—or any specific AI or local SEO challenges you’re currently running into? We’d love to hear where you’re focused and help shape the conversation around it. I’d start with optimizing the business’s core local entity signals: Google Business Profile, consistent NAP details, service/location pages, reviews, and local schema. AI-driven search still depends on trustworthy, corroborated information about who a business is, where it serves, and why it is credible. Once that foundation is solid, the next high-impact focus is creating genuinely useful local content that answers the questions customers ask before they search, call, or visit. AI can speed up research and production, but it should amplify real expertise—not replace it. In short: get the local data and trust signals right first; then use AI to scale helpful, location-specific content. That combination is usually where businesses see the most practical early impact.