Most new agency owners delay launching because they think insurance makes them “legit.” But momentum builds confidence. Cash flow builds stability. Waiting builds… nothing. This isn’t about right or wrong — it’s about strategy. Would you rather launch fast with private pay…or wait months for insurance approval to feel “official”? Drop your answer and explain why. 👇

Hooray, it is Friday! ;) How are you guys? Do you learn something for this week? If that so, kindly drop your launch plan in 3 sentences: - Payment model - Niche - Market And we will talk about it in our comment section. Have a wonderful day a head! 🥰

Are you thinking about starting a home care agency but unsure whether to set up in the city or the suburbs? 🤔 In this video, we break down the pros, cons, and hidden truths of urban vs suburban markets — from client pools to caregiver pay, competition, and marketing strategies. Learn why many successful agencies choose the suburbs first, and how location can make or break your business.

They struggle because they try to serve everyone. In this lesson, I break down the 3 most profitable beginner-friendly niches in home care: ✔ Dementia Care – high demand, long-term clients, premium pricing ✔ Post-Operative Care – urgent referrals, quick onboarding, hospital partnerships ✔ Companionship Care – easiest to staff, lowest barrier to entry, fast launch If you’re trying to grow your agency and referrals are slow, this is probably why: Generic agencies get ignored. Specialized agencies get referrals.

Vote: Which niche is the fastest to grow? - Dementia - Post Op - Companionship