Yeah Super Brand Day so hard to get, like Amazon Deal of the Day. You also have to spend a truckload on bunch of different advertising stuff. Jury is out if its worth it, ours runs next week for a week. We had to: Buy a bunch of NYC subway steps (they like do up the steps with billboard style creative) Buy a bunch of digital billboards (some on moving trucks?) Throw a $100k influencer event Spend a mountain on Shop ads I only run things that are profitable so this one is dicey but will keep yall updated.
Are you engaging specific creators or just running based on filters? Going through some internal TT training and they mention keeping it somewhat targeted
We're going crazy wide but have no limits on outreach. Like @Robb Green suggested, if you have a lower GMV, I would definitely be targeted. Don't be scared to add a ton of filters to really hone it in until you're generating some GMV. Also think you should try to get people out of the TTS chat and into a discord or other group setting ASAP.