My name is Jay I'm from central Kentucky. I currently own and operate a lawn care and landscaping business. We're currently doing ~$4800 per month revenue on the side of my full time weekend job. I would like to ditch the lower ticket services and get into forestry mulching and/or stump grinding. Possibly even stair case from stumps into forestry mulching since I've always been interested in this industry. The only thing that's stopping me is I'm currently in chapter 13 bankruptcy which I have 2 years left of that. However my lawn care business is starting to do well cashflow wise my W2 pays a bit over $4000 per month. I have plenty of cashflow to be able to get into what I actually want to do, it's just the matter of getting the leads and clients. Also whether I should rent starting out. I also just bought Ty's stump grinding playbook and have reached out to 120 or so tree services to get started.

NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)