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1 contribution to GoHighLevel w/ Robb Bailey
DR Opt-Out / Error Rates on Reactivation
So I am performing my 2nd DR. Where I am confused is how do we prevent getting flagged for Opt-Out %'s and Error %'s. After reading the GHL rules and regulations (and also getting a first hand familiarity with these in my first DR attempt) it seems as though the threshold are: < 1% for Opt-Outs on SMS are a 24H SMS Freeze -> It doesn't really define when this kicks in though. For example, if I send 200 SMS my first day and I have 10 Opt-Outs in the first 10 messages sent, would I be stopped then? What is the threshold for this to take effect? >12.5% Errors in Sending. (Such as hitting a landline) My ultimate issue is when first working with a new client you have NO IDEA what will or won't error and since they have never really used their list, there is going to be a higher than normal level of opt-outs at first. How do we go about protecting the sub-account from temp bans to these and more importantly overall prevent the number from being flagged as spam?
1 like • May '24
GHL put's a stop on outgoing sms when opt-out rate goes past 2% or error rates past 6% for 24 hr. In addition receiving carriers filter messages when they see fit which will give you 30007 delivery error for example. These limits make it almost impossible to do DR. Even maintaining less than 2% opt-out for opt-in contacts is hard. You have to be VERY conservative with sms now. We use "Click this link to unsubscribe: {{trigger_link.EmmePb6TjIo}}" to remove them from the automation instead of reply STOP as the trigger link does not count as an opt-out. You can also say "Reply "1" to STOP" to run them through an automation to remove them from sequences, same idea. Even then you will still have to be very careful as some will still reply stop.
1 like • May '24
Look in "Labs" there is now sms analytics in beta being released end of June showing account sms opt-out rates etc.
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Jay Farr
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@jay-farr-6805
I Help Businesses Grow Faster & Profit More with Systems, Automation, & AI | Veteran | Body Builder

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Joined May 29, 2024
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