whooo! I saw this briefly and appreciate the breakdown. It's interesting...but my thought as @Marcus Lyons you raise great questions. As an artist outside the sync world, I feel more inclined to keep my music very controlled on DSPs because I don't think it will be all roses with this and future developments. I wasn't a fan of streaming to begin with, but I had to shift because listeners moved to streaming pretty fast. As a consumer - yeah, I love it, but hate how the system works for artists as a whole, so it's always bittersweet. But again, the fight is trying to get listeners to your platform when they prefer and often trust the streaming platforms like Spotify. It's going to be more of a balancing act as this develops and what comes along after it. But I am aware that new companies are working on things to shift the model we know; it should be interesting how that affects what we know things to be now. I'm all for AI when it's done right, and man, I wish things had been done right. But I'm sensing more and more damage will happen, and if artists (including myself) don't read the terms so we can determine and decide the best for our catalogue, then bad things will happen. Honestly, as I'm writing this, more ideas are coming to mind about how I might move forward w/o distributing to DSPS. Anyway, something to continue to keep me on!