So I was thinking if it’s not broken don’t fix it but is having the same pop up every month with just subtle AB testing tweaks ever a problem? Should you change it now and then to freshen it up? My email capture is working a dream right now so Iv got no reason to change it. The only thing it’s not productive is the sales but this could be due to lots of factors like my offer and my website. I’m hoping it’s going to create a sudden snowball effect so I’m just focusing on keeping the capture rate up for now!

Super happy to get my email capture this high as it's never reached 10% before.

What do you think of these stats?

Sign-up rate is looking pretty healthy so far. Started another A/B test, which I'm hoping will bring further improvements.