Yeah. Read that again. Not $90K. Not $9K. Nine hundred dollars a month. For a while I didn't want to look at that number. Big goals feel good and the real number felt like a slap in the face. So I did what a lot of us do. I pushed the $100K vision. The plan. The someday. And I quietly avoided the $900. Then it dawned on me. The gap wasn't the problem. Pretending the gap wasn't there was the problem. I wasn't running a 100K business model - I was building a startup from complete scratch. Absolutely different position points in time, space, and company maturity. Even more-so, you can't build a bridge if you won't look at one side of the canyon. Once I said the real number out loud, the work got obvious. Get to the next 10 customers. Not the next 10,000. Big goal on the wall. Small honest number in front of me. Both true at the same time. That's the whole game right now. If you're sitting on a goal that's 100x your reality, here's what actually helped: - Write down your real number today. The unsexy one. No rounding up. - Set the goal that's 1 step away, not 100 steps away (my $900 → next milestone, not $100K). - Do one thing this week that moves the real number, even a little. - Say the real number out loud to someone. It loses its power to scare you. What's the real number you've been avoiding looking at? 👇 📚 Worth your time: Do Things That Don't Scale — Paul Graham The earliest stage of growth is supposed to look small and unglamorous — that's the work, not a sign you're failing. http://paulgraham.com/ds.html