Here's an under the hood look at Ethos. Everything from their ads to their lead capture form. Key Takeaways: - Test multiple creatives - Short form copywriting - Trust is key

The team and I love to hear your wins. So much so that we've decided to do a competition. Post in 🔔 RING THE BELL when you close a sale and include the AP. Whoever closes the most amount of deals by March 31st will win $500 .