The Flea Market Hundreds of small booths. Handmade signs. Bright colors. People shouting deals. One booth sells the exact same phone chargers as another booth. But one sign says: “$10 Charger” The other says: “Never Be Stuck With A Dead Phone Again — $10.” Mr. Promo smiles. Same product. Different story. Guess which one sells more. Lesson: Sell the problem you solve, not the product itself.